# Tensor Studio Tensor Studio is a Toronto design and engineering studio. We design and build custom websites, real-time software, and AI-era search visibility for businesses across North America. Our services span web design, software development, SEO (search engine optimization), and GEO (generative engine optimization), the practice of making a business citable by AI answer engines like ChatGPT, Gemini, and Google's AI Overviews. Everything is designed, engineered, and run by one accountable team. Based in Toronto, serving North America. Contact: hello@tensorstudio.ca. ## Services - [Web Design](https://tensorstudio.ca/services/web-design/): Custom-designed, hand-built websites with real art direction: fast, distinctive, and made to convert, with no templates or page builders. - [Software Development](https://tensorstudio.ca/services/software/): Web apps, SaaS platforms, internal tools, and real-time systems, designed and built end to end by one accountable team from idea to production. - [SEO](https://tensorstudio.ca/services/seo/): Technical and content search engine optimization: audits, intent-driven keyword strategy, content that ranks, and plain-English reporting. - [GEO](https://tensorstudio.ca/services/geo/): Generative engine optimization: making a business the answer AI engines recommend, through AI-crawler access, structured data, and citable content. ## Free AI Visibility Audit - [Free AI visibility audit](https://tensorstudio.ca/audit/): a free report for any North American business showing whether ChatGPT and Google's AI (Gemini, AI Overviews) recommend it when buyers ask, which competitor sites the engines cite instead, and 14 technical checks on AI-crawler readiness. Delivered as a PDF within two business days; no call required. ## Insights (explainers) - [How ChatGPT and Google AI pick their sources (and why they sometimes get you wrong)](https://tensorstudio.ca/insights/how-chatgpt-and-google-ai-pick-their-sources/): Every AI answer engine runs the same pipeline: search an index, read a handful of pages, pick the passages that most directly answer the question, write one answer, and cite where the passages came from. ChatGPT searches Bing; Google's AI searches Google. A page becomes a source when it ranks for the question, states the answer plainly in text, agrees with other sources, and is not confused with someone else. Wrong answers come from thin, stale or conflicting sources, not from malice. - [How to get cited in Google AI Overviews (they follow the organic top 20)](https://tensorstudio.ca/insights/how-to-get-cited-in-google-ai-overviews/): Google's AI Overviews are built from pages that already rank near the top for the question and the sub-questions Google fans it out into. Ranking did not stop mattering; it became the entry ticket. To be cited: own the specific, qualified versions of the question in ordinary search, answer them in the first screen of the page, keep the facts consistent with your listings, and get at least one third-party page to say the same thing. - [“ChatGPT is recommending my business. How did that happen?”](https://tensorstudio.ca/insights/chatgpt-is-recommending-my-business/): ChatGPT recommends a business when five signals line up: its web search can find you for the question, the page it finds states the answer in plain text, a third party says the same thing about you, your listing details agree everywhere, and your name is unambiguous. It is not luck and it is not paid. Each signal can be checked in an afternoon and improved in weeks. - [llms.txt: the complete guide (spec, example, generator, and whether it works)](https://tensorstudio.ca/insights/llms-txt-complete-guide/): llms.txt is a plain-text Markdown file at the root of your site that tells AI systems what you are, in one screen: name, a one-sentence summary, and links to your key pages with a line of context each. The format is simple, the cost is zero, and no engine has publicly confirmed it reads the file. Ship it as an answer-ready fact sheet, keep it honest, and never let it go stale. - [Generative Engine Optimization (GEO) explained: GEO vs SEO vs AEO](https://tensorstudio.ca/insights/generative-engine-optimization-explained/): Generative engine optimization (GEO) is the work of making your business the source that AI answers cite and recommend. It goes by other names too: AEO, AI search optimization, AI SEO, AI visibility. SEO still matters underneath it, because the engines read the same web index. What changed is the unit of success: one cited answer instead of ten ranked links. ## Tools - [llms.txt generator](https://tensorstudio.ca/tools/llms-txt-generator/): free browser-side tool that builds a spec-compliant llms.txt file for a business or product website. ## Work - [Tensor Proxies](https://tensorstudio.ca/projects/tensorproxies/): An e-commerce storefront designed and engineered end to end: it states its price up front, and keeps earning search. - [TCF Monitor](https://tensorstudio.ca/projects/tcf-monitor/): A bilingual subscription site and a monitoring fleet, designed and engineered end to end: 97 pages from one generator, six cities each with their own watcher. - [FengShui Blueprint](https://tensorstudio.ca/projects/fsblueprint/): Engineering-grade feng shui reports for Ontario and BC properties. Type an address, get a scored, mapped reading in about a minute. ## Annual - [Annual 2026: The Shipping Charts](https://tensorstudio.ca/annual/2026/): The studio's 2026 annual, seven products designed, engineered, and shipped to production in one year (ride-hailing, exam-seat monitoring, feng shui mapping, market dashboards), presented as plates in a maritime atlas. ## Contact - [Contact](https://tensorstudio.ca/contact/): Tell us about your project: web design, software, SEO, or GEO. We reply within one business day. Email hello@tensorstudio.ca.