The site you are reading — a GEO-first build where every word is readable by AI crawlers without executing JavaScript, shipped from the edge.
Challenge
A studio that sells AI-era search visibility should be its own best case study. The brief we gave ourselves: a site with real art direction — oversized type, choreographed motion, an opinionated dark palette — that an AI crawler can still read completely without executing a single line of JavaScript.
What we built
- GEO-first architecture: every word of every page is present in the initial HTML — nothing meaningful is rendered client-side
- Zero JavaScript by default; motion is layered on top and the site is fully usable without it
- A solid-color design system — one accent, no gradients — with typography doing the heavy lifting
- Scroll choreography that respects reduced-motion preferences down to the last easing curve
- Static pages served from Cloudflare’s edge, so it’s fast from anywhere
Stack
Astro generating pure static HTML, GSAP and Lenis for the motion layer, Cloudflare Pages for delivery with D1 behind the contact flow.
Status
You’re looking at it.
